The author came to the bathroom hardware marketing store to understand the current sales of the faucet market, found that from the most common two or three hundred yuan to hundreds of thousands of high-end brands, the use of the same brand of kitchen faucet different price gaps.
As the manufacturing process of stainless steel faucets gradually matures in the country, stainless steel faucets have been greatly improved both in production and in terms of quality. Although the current share of the domestic market is relatively small, it is precisely because of its health and environmental protection. Durability and other characteristics, more and more consumers in recent years, gradually seize the market share of copper faucet, stainless steel faucets have become the development trend of the bathroom industry.
In addition, in recent years, the overall bathroom space has become the development target for the major bathroom brands. In order to obtain a larger market cake, the traditional ceramic bathroom brand fully integrates the advantages of the bathroom, hardware accessories and overall space design to become a bathroom. Another major growth point for industry marketing. Domestic faucet manufacturers also rely on this channel to gradually enter the industry's high-end brand market.
Selling style VS selling quality in the plumbing of the plumbing store, the author saw the faucet's price is generally within two or three hundred dollars, the individual more high-end antique faucet reached 800 yuan. Two similar basin mixers in the form of a price of 170 yuan, while the side is as high as 360 yuan, the purchase guide told us: "In fact, a closer look, they are different, this expensive waist to be much thicker, use The quality is better, but it is also our company's latest model, of course, expensive."
The author also got a similar answer in the marketing office of Minjie Sanitary Ware. The difference is that there are more than two hundred faucets displayed in their exhibition halls. All kinds of faucets occupy nearly half of the area in the exhibition hall, and the price difference is also very high. Large, ranging from the most common twenty to thirty yuan to nearly one thousand yuan, but most are still concentrated in the three or four hundred yuan price range. The booth attendant explained: “Because here is the headquarters, all the models produced by the company will be displayed here. We also have our own factory. We have a production base in Gaoming, so there are many styles, unlike some OEMs. The enterprises often have less style.” When the author asked about the products with higher prices in the store, she said that these were the new models of the company and the most popular designs on the market because the new design was expensive and the price was expensive. Point, but it is very popular with consumers. She said that the company's products are positioned in the mid-range, and the cost-effectiveness is particularly high. The products sold in the store are on the basis of the price, and it is also easy for consumers to accept.
In another faucet store without a logo, the price on the label was mostly within two hundred yuan. When asked about the actual retail price, the owner did not give a fixed discount. The price of each style was just random. Given that if it is a wholesale price, it will be cheaper.
Compared with ordinary taps, some well-known brand taps pay more attention to product quality and practicality. In Huida sanitary ware store, the author saw some faucets displayed on the display table. According to the manager, the store’s display items can be sold directly and the special treatment is made at 4.5%, if it is to be upgraded. Get at least 30% off. The remaining taps are generally priced at six or seven hundred yuan. There is nothing special on the surface of a small lavatory faucet that looks very ordinary and is priced at more than 300 yuan. When the author asked the reason, she said that this is the quality of the product, and there is the after-sales service. “Our warranty is five years and we can guarantee it within one year. In fact, we have no problems with our products in ten years, and the products you see that are available in different styles and prices are soon to be broken.” Long explained this price.
The high price is more prominent in the toto brand store. I saw in the store, with the cabinet basin leader, where the minimum price of more than 1,000 yuan, expensive even as high as 3,700 yuan, and ordinary shower faucets are thousands of dollars. According to the store’s Purchasing Guide, the three-thousand-dollar faucets were imported from Germany. The high prices are closely related to tariffs and freight rates, while those that are slightly cheaper are produced domestically. He also introduced several leading faucets produced in Dalian. The styles of those leading faucets are quite satisfactory, and they do not have complicated technological forms. They look ordinary. When asked why the style is so simple, why are they selling so expensively? He smiled and explained: “Our products are not based on style design, but on quality. Like these are more classic style, do not need too much The popularity of the color.Our company's each factory only produces one kind of thing, just like the faucet you just saw was only produced in Dalian. Every process in the production process has been strictly inspected, so its standardization is very strong." Visiting the shop carefully, the author found that the product in the entire bathroom shop is 20% discount, higher than the discount in other stores.
According to analysts in the industry, in the face of the squeeze of foreign brands, domestic faucet companies need to face the dual problems of how to retain domestic market share and continuously expand the international market. Under the buyer's market, products, technologies, and services are indispensable, and the core competitiveness is the brand. In fact, high-end does not necessarily have to import, China's manufacturing may not be low, many foreign companies looking for China's OEM is a clear proof. However, in fact, the use of Chinese-made faucet products in high-end venues is indeed rare.
“The lack of high-end brands is not a good thing for an industry. Take the leading industry, everyone is rushing to the middle and low-end products, and some companies must be squeezed to the ground. There are many competitors. Everyone's thoughts are used in price wars, and anyone dares to raise prices." A dealer friend told the author. At present, most domestic plumbing brands still remain at the price level. Even some domestic famous brand enterprises mainly rely on sleek and fashionable designs to increase product prices. In terms of improving product quality and upgrading, enterprises But it seems weak and the goal is blurred.
